Sixteen Deadly Sins of Web Design
  1. Inconsistent navigation system:
    Sometimes you click on a sidebar, sometimes you get a drop down box. Don't change the core of your navigation midstream, stay consistent. Use the same color background within major sections.
  2. Broken links:
    Either within a site or outside the site. Routinely check for broken links.
  3. Browser specific sites:
    Sites that demand a specific browser or browser version to be viewed properly.
  4. No contact Information:
    Include address, phone number and email address on many, if not all, pages.
  5. Frames:
    Can be slow to load and many users have a strong dislike for frames.
  6. Sites that open popup ads:
    Can cause problems with page viewing and quickly annoy users.
  7. Under construction signs:
    Most websites are under construction most of the time. Wait until the content is developed rather than link to empty pages.
  8. Long and winding roads:
    Don't let your readers fall asleep waiting for your graphic-intensive design to load. Combined file size of text and images should not be over 45k.
  9. Content camouflage:
    Don't bury your information. How many clicks does it take to get to the meaningful content? Try to avoid more than 2 clicks from the home page.
  10. Directional devastation:
    Just because you know what an icon means doesn't mean others will. Make it obvious for users.
  11. Eye sores:
    Gratuitous graphics are ineffective and distracting. If it doesn't support or enhance, don't use it.
  12. Graphic tunnel vision:
    Avoid graphics-only web design. In addition to slow-loading, these are not kind to the visually impaired.
  13. Background from Hell:
    Everyone has seen them so why use them. A background which obscures content is one of the simplest sins to avoid.
  14. Making your reader swallow spam:
    Don't use unwanted ads, banners and visual information.
  15. No links back to the home page:
    You could leave users at a dead-end.
  16. Misspellings, typos, and bad grammar:
    Remember, your pages are there for the whole world to see.

Last Reviewed: 9/15/2006